Today, telecom operators in the retail sector need to focus on their core business: developing offers for their customers. And their customers currently have a growing need to communicate internationally (incoming and outgoing calls).
For retailers, international voice offers are:
- an additional source of revenue
- a way to build loyalty by meeting needs for international communication
To provide quality international voice calls at an attractive price, retailers need to find the best offers on the wholesale market.
However, the wholesale market:
- is complex and technical
- is regulated in most countries
- requires expert resources (management, traffic optimization, routing, etc.)
Use of International Voice is also on a downward trend on account of Over The Top (OTT) applications that consume data (WhatsApp, Messenger, etc.). This gives subscribers the impression that services are free of charge and makes pay-by-the-minute rates hard to justify.
Retailers must therefore face the challenges of their retail market but also keep a foothold in the wholesale world. The complexity lies in optimizing their transit costs and costs to called destinations, while maximizing revenue on incoming calls to their telecom network.