New generation of sole blocks

Issues

Each year, around 25 billion pairs of shoes are produced worldwide. It has become crucial for footwear brands to consider global issues in their design and implementation.
Furthermore, consumers are more sensitive to these issues: competition, price, economy, origin of materials, places where soles are produced, sustainability and social constraints.

In the "Sports and Outdoor", "Fashion & Lifestyle" and "Work and Uniform" shoe segments, we have developed - and are developing - innovative solutions for sole blocks (midsole + outsole).

To better understand your needs, we would like to invite you to share with us the critical points in your activity (design, production, assembly, sourcing, logistics, etc.) in order to develop suitable sole blocks.

Your advice

In which shoe segment(s) does your main brand sell?

You can select up to 9 items

How many pairs of shoes does your brand sell per year?

What are the 3 major challenges that the sole block (midsole + outsole) presents today for your brand?

You can select up to 3 items

Technical performance (grip, cushioning, rebound)

Distinctive design

Eco-responsibility (bio-sourced, recycled, durable, recyclable)

Produced locally (CSR, responsiveness, less transport)

Price competitiveness

Brand image

Other challenge (please specify in the comments)

Why are they a priority for your brand?

What are the 3 stages in the development/processing of the sole block that cause the biggest problem for your footwear brand?

You can select up to 3 items

Why are they critical to your brand?

Your brand addresses these issues:

Only internally

Internally and with partners

Internally and open to new partnerships

Under what condition(s) would your brand agree to have another brand appear directly on your shoe (in particular on the sole)?

In your opinion, what additional cost would the consumer of your brand be willing to pay for each of the following characteristics?

- Eco-responsibility of the upper

- Eco-responsibility of the sole block

Local shoe production (“Made in - your country -”)

- Recognized brand on the sole block

Solutions

We have developed rubber outsole materials using raw materials from certified responsible channels.
They are:

Over 90% bio-sourced
Good grip performance (according to use)
Resistant to abrasion, ensuring durability

At the same time, our R&D team is working on innovative, high-performance and environmentally responsible sole blocks (midsole + outsole).

For these two solutions, we aim for the best possible balance in terms of the complete life cycle of the soles, including the relocation of production in each geographical area.

Your advice

Do you think these solutions are relevant?

Not relevant at all

Partially relevant

Relevant

Completely relevant

Would you be willing to test:

None of them

Both of them

The biosourced, durable and high-performance outsole

The innovative, high-performance and eco-responsible sole block

What would be the ideal sole block for your brand?

In order to continue the discussion on the project, what is the best way to contact you? (Phone number, LinkedIn, E-mail)